This section discusses the various benefits of RSS, both in general and as an alternative to email for public relations:

Features	Benefits
RSS is not subject to spam blockers and email filters	Because the user actively subscribes to a channel, there's no risk that your company's message can't get through.
Users are empowered	The corollary of the previous point is that users can unsubscribe in seconds. Though this may seem to be a limitation, it actually ensures that those subscribing to your RSS channel are interested, engaged users.
RSS is private and secure	Users of RSS channels don't have to surrender their email addresses — something they're increasingly reluctant to do — to receive updates from your company. Thus far, there have been no instances of RSS channels propagating viruses.
Users get news when it's news	No longer must interested parties wait for the company newsletter to receive updates. News aggregators notify them when your RSS channel has been updated.
RSS is reusable	RSS is structured XML data that can be republished to a variety of sources
RSS channels are alterable	Unlike company newsletters and press releases, you can modify an existing news item after the fact.
RSS is a differentiator	Because not all companies have RSS channels yet, those with them are offering a free value–added service to customers.
RSS offers a level playing field	Because the cost and technical barriers to implementing RSS are low, every company can have RSS channels. Because there is no presentational information stored in an RSS file, IBM's channels look the same as the local computer store's, and take the same amount of time and effort to maintain.

Nooked is the service that enables you to exploit RSS for your corporate communications.

You can:

• read our white paper at www.nooked.com/whitepapers
• hear the success stories at www.nooked.com/success
• sign up for your free NOOKED™ Lite account at www.nooked.com/signup