Transactional Widgets - will they take off ?
September 15th, 2008
Last week at the excellent TC50 event - a new company launched - adgregate-markets - claiming to be the first to market with a transactional widget. [really liked the distributed commerce comment at the start of their pitch]
The esteemed panelists: Entrepreneur, Marc Andreessen; MySpace CEO Chris DeWolfe; Marc Benioff, chairman and CEO of Salesforce.com; Entrepreneur Yossi Vardi; and Ash Patel, Yahoo’s executive vice president of the Audience division - had the following comments [via Techcrunch post]
"Not too much was said about Adgregate markets because each panelist agreed on the most important element of any startup: it’s a great idea that will make money and address a need in the market. Chris DeWolfe at MySpace was quick to point out that Adgregate Markets’ idea could be used anywhere on the Web and has a strong business model in place that would attract publishers and advertisers, alike."
InternetRetailing has more indepth analysis and also covers other activity in the market from PayPal Storefront Widget and Tailgate Technologies
At nooked labs - we've debated the merits of enabling folks to complete the transaction within a shopping widget - and although technically possible - and on our roadmap - its not top of the agenda for our retailer or publisher partners - due to the many questions it raises.
We'd love to get your thoughts - and we've done a quick poll on transactional widgets.
1 Response to “Transactional Widgets - will they take off ?”
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September 15th, 2008 at 03:44 PM A prophet is never recognised in his own Land. Nooked have been ploughing the lonely furrow of FeedCommerce and Vendor Relationship Management in Ireland for quite some time now and have successfully deployed to customers. Yet again it takes Silicon Valley to recognise the value of the diamonds they have been producing. Its a pity our seed capital starvation diet doesn't allow more companies to raise their profile to a sufficient level to allow them a place on the Techcrunch 50 stage.